Nestlé industry

Nestlà © industry Executive Summary Nestlà © is the largest food and beverage industry in the world. Its revenue in million in 2008 were 89,630.00, they employ over 276000 people around the world. (Global 500) Their goals are to produce good, healthy, and tasty foods which are consisted of important nutrients. (Nestlà © South Africa) These features make Nestlà © a unique business which profits by offering products which gives satisfactions to all customers. After we skimmed through the Fortune 500 list of the companies, there were a lot of choices of well known companies, however, we picked up Nestlà © Corporation. Since we grow up with Nestlà ©s products which are nutritional and healthy products, and at the same time very tasty, it seemed interesting for us to do the project about this well known Corporation. The most important issue facing our company today is to maintain the quality of our products and continue to maintain our strong brand name known for its healthy products. Business Mission Vision According to the founder of Nestlà ©, Henri Nestlà ©, Nestlà ©s mission is to: positively influence the social environment in which we operate as responsible corporate citizens, with due regard for those environmental standards and societal aspirations which improve quality of life. Furthermore, the vision and values of Nestlà © are to make Nestlà © a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier selling preferred products. (Nestlà © South Africa) Description of the Business The address of corporate headquarters is: Ave, Nestle 55 Vevey 1800, Switzerland. Nestlà © operates in 83 countries, in five continents. It has more than 509 factories out of which 220 are located in Europe, 153 in America, 136 in Africa Oceania (MARKETING PROCESS OF NESTLE CORPORATION) According to the official website of the Company, Nestlà © was formed by Henry Nestlà © in 1867. He was a pharmacist. In the beginning he started to produce milk food for newborn babies, which was the first milk cereal for children. The company was located in Switzerland, where the actual largest headquarter is located even today. Then, in short period the company started to grow and expand, and also offering a large variety of products. Nowadays, the company is a corporation which has multiple stockholders. Throughout its existence, Nestlà © has merged with some international companies. For example, in 1905 merged with a Anglo-Swiss milk company. (MARKETING PROCESS OF NESTLE CORPORATION) In 1998 Nestlà © purchased the UK largest chocolate factory, then it made some other agreements with some other companies. In 2002, Nestlà © made a partnership with Coca-Cola, then with General Mills, LOreal. These mergers helped Nestlà © expand their market shares on the global international market. (Nestlà ©.) The brand name of Nestlà © comes from Henries surname. It is a short name which can be easily remembered. It is a well known and everyone can identify its logo. The quality of Nestlà ©s products made the brand easily identified, including the slogan of the brand, Good Food, Good Life. Since Nestlà © is a company which operates in the global market, it means that its products are spread worldwide and they are available whenever consumers need them. Nestlà © over the time has developed and continues to maintain a strong reputation on the Food Industry. We consider that Nestlà © is on the stage of brand insistency. This means that costumers insist on getting Nestlà ©s products, and this is considered to be a big advantage for the company. (Nestlà ©) The legal status of Nestlà © is a corporation, which is a business that includes stockholders. The main headquarter of Nestlà © is in Switzerland; Peter Brabeck-Letmathe is the CEO. According to the Global 500, the stockholders equity is 46,006.2 million dollars. (Global 500) The board of directors represents the stockholder on managing the corporation. Nestlà © deals with manufacturing of products, thus, its type of business is manufacturing. Nestlà © produces a fairly similar group of individual products. Its products are produced on similar ways, they have fairly similar prices, which make up a great product line. They produce milk and chocolate products, water, baby food, coffee, and so on. Since Nestlà © is a huge corporate, they produce on large amounts. We know that when a product is being produced in large amount, its production costs are lower, comparing to products produced on small amounts, thus these lower production costs leads Nestlà © to bring its products on the market with reasonable prices, from which the consumers benefit directly. Furthermore, they use a production program which includes green technology (environmental friendly technology) that saves electricity, does not pollute the air which leads to consumers benefits. They sell different types of chocolates, ice creams, coffees, natural water, baby food, flavored milks, etc. Some of the products offered from Nestlà © are NESCAFÉ, NESQUIK, Hot Chocolate, Cocoa, Chocolates, AERO BAR ONE Chocolate Assortments CHOCOLATE LOG CLASSIC Slabs CRISP CRUNCH Baking Chocolate KIT KAT TEX MILKY BAR MILO Nestlà © GOLD ROLO SMARTIES SUCROSE FREE Powdered Milk, Nutren Shakes Convalescing Malnourishment Diabetes Supplements Critical Care Nestlà © Baby Foods, CERELAC Gold CERELAC NESTUM Infant Formula Nestlà © Waters, Still Sparkling Flavoured Water Dispensers Imports Ice Cream, Impulse Take Home Out of Home Nestlà © Cereals, and so on. Consumers may benefit in different ways from buying Nestlà ©s products. From the consumers point of view, when we decide to buy something to eat or drink, we want to get the most satisfaction from it. Thus, we look at its price first, then its ingredients, if it is nutritious, if it is tasty, and healthy. Since Nestlà ©s company objective is to produce healthy, tasty, nutritious food, and they offer them at reasonable prices, we conclude that consumers benefit by buying Nestlà © products. Nestlà ©s products are considered as high quality products. Furthermore the raw material for example for chocolate, milk is purchased only from the milk producers who grow and give food to their cows in natural ways. All Nestlà © products are demanded, because Nestlà © first makes research and market analysis then starts to produce its products. But still chocolate products are the most demanded products from Nestlà ©. In order for Nestlà © to grow and expand its market share is to follow up and to adapt to the current trends that are affecting the food industry. For example, the trend of customers demanding low and no fat products is increasing, and if Nestlà © develops a strategy to adapt and expand production of low and no fat products, this would be a growth opportunity. Franchising is perceived as a way for companies to expand on other markets. In our case, this also would be a growth opportunity, however, they should supervise and control and see if the franchisee is maintaining the quality standards that the Nestlà © Company sets to them. Also Nestlà © officials should make sure that the franchisees are maintaining the prestige and the reputation of the brand. The corporate goals and objectives are to maximize their profits. They tend to achieve this by meeting consumers demand, by offering nutritional products which taste good, coping up with trends. There are many resources for producing products related to food industry. Nestlà ©s success is reliant on fresh milk, cocoa, sugar, water, power supply, materials related packaging, technology, transportation modes. Suppliers define success when there is a huge demand for their products, while the stakeholders define success if they achieve to increase the market shares, having enough resources to meet the demand, and maximizing profits by increasing sales. Market Analysis Nestlà ©s primary target is considered to be people of all ages. In this range there are included infants, children, teenagers, adults, and elderly people. If we take age into consideration, we conclude that it is a factor that distinguishes the consumers, since Nestlà ©s has products made especially for infants, while on the other hand we have other products which are targeted to athletes, or to adults, such as coffee. Despite of the age, gender, income, and education level are not factors to be included in targeting Nestlà © consumers. There is not a special product of Nestlà © which is dedicated to males or females, or to people with different levels of education, while when it comes to income, since our products are not expensive, we dont consider income a factor to target Nestlà ©s products. From the consumers point of view, we define Nestlà © as a successful company if they meet our demands, they always supply us with new products, we find Nestlà ©s products easily and with a fair price. Also, a factor of Nestlà ©s success would be seen if they are aware of social responsibility meaning that they should care more for the benefits of the society as a whole and not only for companies profits. In general, the food industry is in the level of steady market that does not necessarily grow since people always use food products because they are necessity goods which no one can substitute them with something else. Furthermore, even if Nestlà © is always bringing new products on the market, since the population is still growing, we cannot say that it is being placed on the growing level. SWOT analysis Strengths Nestlà © has a very organized structure, it manages to lead in an effective way more than 276 000 employees and that requires great organizational skills. Thus, one of the strengths of the company is considered to be the organizational structure, Nestlà © is divided in sectors and each sector has their CEOs, then it has the executive board and in the top is the CEO. The hierarchy on Nestlà © works perfectly. Efficient chain of supply, it delivers its products in a good condition in a fast way. Furthermore, it is a Socially Responsibility and innovative company. It has skilled and educated employees. Weaknesses Since Nestlà © develops many products, it is impossible to promote each of them. Another weakness is that Nestlà ©s products are dependable on milk, any global disease on cows may impact directly on Nestlà ©s production. Opportunities Nestlà © has many growth opportunities which are considered to be current trends that allow the company to extend its market. If Nestlà © catches up with some of the trends that are affecting food industry then it may be an opportunity to increase their profits. Threats As a threat that intimidates the company may be the current global economic crises. Nestlà © has to react fast with a strategy in order to pass the world recession without many losses. It may overturn into a disaster for the company if they ignore what is happening in the global economy. Another threat is competitions operations. PEST analysis Political The government plays a role on Nestle in terms of the rules that the government makes related to the food industry in general. For example failing to meet any standard of quality, hygiene or other set by the government may result in some sanction or fee for the company. Economic When it is about economics, companies always fear any recession that may occur. So if any recession occurs Nestle will be affected, and result in possible losses. Another way of economic involvement is the tax rises which also interrelated to the Political (government regulations). However if the economy is doing well it means that also Nestle expectations are to do well on the market too, because it has the necessary conditions. Social Change of life styles, income level, place of residence, education level are some social factors, which might have an influence in a company. But when it comes to food industry they doesnt make a huge difference, because food is a necessity and whether you live in urban or rural areas, or whether you are educated or not, you need to eat unless it is a luxury, and most of the Nestle products are for everyday use or necessity. Technological Technological advancements always shape the industries; change the way they are produced, and makes industries much more productive, but also the need for employees is lower. With the new technologies productivity has increased, the delivery of products is easier; products are being safer with the new packaging. Another segment related to technology is that the advertisement of Nestle products is much easier with internet, other media channels. Nestlà © uses market segmentation in order to develop a suitable market mixes for different consumers. For example, they segment market for only water consumers or products which are dedicated only for athletes. First step of market segmentation is to name broad product markets, for example, in the case of Nestlà © would be beverage and then as stated earlier segment this market on only a relatively homogeneous group of consumers, such as athletes. According to Fortune 500 the five most influential competitors of Nestlà © are considered to be Unilever, PepsiCo, Sara Lee, Groupe Danone, ConAgra Foods. However, Nestlà © has advantages over these particular competitors since it is a larger company and can produce with lower cost, thus the products can be offered with lower price, this can be seen as a weakness of these companies over Nestlà ©. They, offer fairly similar products as Nestlà © does. They also use many advertisement tools such as, TV, radio, news paper and so forth, some of them also use direct advertisement against Nestlà ©, for example PepsiCo. According to the research that we have done Nestlà © maintains to be ahead of these companies, so they are not taking market shares from Nestlà ©. In order to increase its market shares, Nestlà © Corporation must continue to develop new products, to spread even more on the countries that do not have factories. It must cope up with trends and forces that are affecting food industry today. The promotional budget of Nestlà © is set every year. Nestlà © for its products uses all known promotional tools. Nestlà ©s logo placed in a product makes Nestlà © responsible for the quality of the product. Advertising plan has an important role on promoting Nestlà ©s products therefore, advertising a product in an effective way increases chances for that product to be successful. They use many advertisement techniques to promote their products such as TV, Radio, Internet, Newspapers, and Magazines. (MARKETING PROCESS OF NESTLE CORPORATION) Beside advertisement, Nestlà © pays a lot of attention on the Public Relations field. They have a 24 hours media helpline so that journalists can contact them and inquire information whenever they want. Also, Nestlà © has developed a reputation and maintains that reputation through a variety of public relations strategy. The department of PR in Nestlà © tends to maintain a good relationship among employees and develop goodwill. They have developed or branded their CEO in a very professional matter and made him well known also developed its reputation worldwide. Because of their reputation when they can easily contact media to make announcements or Press Releases. According to Nestlà © pricing strategy, Nestlà © has its own set of techniques for setting the prices of the product. It does not primarily focus on the competitors pricing strategies. It emphasizes on the market demand of the product. Nowadays market is going through tough recession, so they set their prices keeping in view the purchasing power of the customers. Moreover the prices of the products are also subjected to the type of consumer product. If the product is a daily use then it can have a minimum price to attract the customer towards your product. Thus the company cannot influence much on the prices. (MARKETING PROCESS OF NESTLE CORPORATION) Trend 1: Step 1: State the focal issue or decision facing the enterprise. When a customer want to buy a product he goes through a decision process in order to choose between so many offers from different producers for the same product. Now when it comes to the food industry products, there are so many indicators that affect a persons decision. If it is farm friendly than it is an important factor that affects the decision of the buyers. Buyers will always choose the products that are consistent of organic and natural ingredients. In our case Nestlà ©s most important materials that purchases are milk and cocoa. And it is very important that Nestlà © purchases organic and natural milk and cocoa for the production of its products. Step 2: List the key factors that influence this decision. Certainly success will be considered that all of our raw materials (milk and cocoa) to be purchased from the farm-friendly sources. When we sell our products we also put the farm-friendly sign on it than customers will differentiate our products not only with our brand name, Nestlà ©, but also with its farm-friendly sign. Whereas failure would be considered if we fail to purchase organic and natural milk and cocoa. Whether it is because we cannot afford to buy them or nobody produces organic and natural milk, it still would be considered failure to us. In order to purchase the organic and natural sources, we need to know our suppliers. Where are their farms located, are there sufficient hygiene sources, check for possible diseases that cows may have and also some other issues that would affect the milk quality. Step 3: List the driving forces that influence these key factors Predictable: People will shift to the products that are farm-friendly (natural organic). Nestlà © will increase the profit. Nestlà ©s brand name will become stronger. Increase in the number of farmers who offer farm-friendly products Less predictable: Other food industries will use the same strategy. Higher competition. Highly uncertain: Customers will reject the farm-friendly products. The number of farm-friendly farmers will decrease. Step 4: Rank the key factors and driving forces by importance and by uncertainty. Step 5: Compose plots for alternate futures that could impact the decision. Best Case Scenario: The best case scenario would be if our customers like the products that produce by the organic and natural ingredients. And if this happens, customers shift their demand to these kinds of products, and certainly we will have to shift all of our sources in the production of these products. Furthermore we will grow our market because our brand name will be stronger and we expect a market growth for Nestlà ©. Worst Case Scenario: The worst case scenario would be if customers reject the farm-friendly products. And all of our production will be a loss for our company. Therefore we will lose our market shares not only for these kinds of products but also for other products produced by Nestlà ©. And this will lead to the weakening of our brand name. In-between case Scenario: The in-between case scenario would be if people will buy the organic and natural products but there wouldnt be any raise in the market shares or any change in the demand for Nestlà © products. Step 6: Evaluate the decision in each of the postulated scenarios. Best Case Scenario: We have to make the decision of producing our products with organic and natural ingredients because customers always tend to buy products that are natural and organic. And also products with natural and organic ingredients are much healthier and tastier too, so we will provide healthier and tastier products. By using this farm-friendly strategy of production we will affect also in the raise of the number of farmers in the rural areas. Worst Case Scenario: If the worst case scenario occurs than Nestlà © will for sure face losses in the market shares and in other sectors of the company too. In-between case Scenario: With the in-between case scenario occurrence Nestlà © will probably face some losses in some of its sectors, but it will be easier to rehab in a near future. Step 7: Select indicators and signposts for each scenario. Best Case Scenario: There will a huge demand for the products with organic and natural ingredients. Increase the market shares. Increase in profit. Worst Case Scenario: Rejection of farm-friendly products by customers. High production costs. Loose the market shares. In-between case Scenario: Competition. The market shares status: steady. Trend 2: Recently Nestlà © has merged with the Krafts Food Company so they will start to offer frozen pizzas. Since it is easy for people to prepare frozen products, it is considered that this trend will have positive effects on Nestlà ©s profits. Step 1. State the focal issue or decision facing the enterprise. A lot of consumers are interested on frozen products because it is easy to prepare them. If a person can prepare a Pizza for 5 minutes by putting it on Microwave, then they will buy it. The focused target for this products will be people who work and do not have enough time for preparing food. Also, the fact that Nestlà ©s slogan is Good Food, Good Health, it is obvious that the frozen pizzas will be healthy, nutritious and they tasty, therefore, there will be a demand for them. Step 2. List the key factors that influence this decision. In order to achieve this goal, which is to be successful in frozen food industry, we must get information from other food industries which deal with frozen products. We will obtain information which we will analyze, and according to them we will come up with our products. An important factor that influences us to this decision is the name of our company (Nestlà ©), which is a powerful name on the food and beverage industry. People will buy our products more when they realize that Nestlà © is the producer, thus they will increase the demand for the frozen pizzas o There will be a success if with this trend we increase the production and the profit to Nestlà ©. o There will be a failure if the target market will not accept our new products. If they do so, we have to start developing a new trend. Conditions/Events determining the success/failure: o Success  § If the trend increases the profit and bring success of Nestlà ©  § If consumers accept our products and get satisfaction from it  § If the demand of our frozen products will be higher than the demand for our competitors products. o Failure  § If this trend will bring losses to our company  § If frozen products will not be demanded by our target market Critical assumptions defining the logic of these responses o The competition on the food and drink industries nowadays is very large. In order to keep our clients and gain new ones, we must develop the frozen products on the market. Therefore, Nestlà © will be differentiated from other companies and will gain success by this trend. Step 3. List the driving forces that influence these key factors. Highly Predetermined/Predictable o An increase of people who consume frozen products o Increase companies profit o New production technology Less Predictable o A decrease of unemployment rate on rural areas o Market Size o Increase of employees income o Competitive advantage of Nestlà © o Higher production costs Step 4. Rank the key factors and driving forces by importance and by uncertainty. Step 5. Compose plots for alternate futures that could impact the decision. Best Case Scenario If we will be concentrated on frozen products, the demand for our frozen products and the profit of Nestlà © will be higher. In-Between Outcomes The trend of frozen products will keep things going almost on the same direction, but with a lower profit and production. Worst Case Scenario If we will not go through the strategy of our trend, our market size would be decreased and we will no more have competitive advantage. No one would buy frozen products with a high price if they find almost the same product with a lower price. Step 6. Evaluate the decision in each of the postulated scenarios. Best Case Scenario We should make this decision because it is a reasonable decision. First of all, the demand for frozen products is higher. Nowadays, most of the people are working and they need products which they can prepare quickly. By informing people about our trend which is Nestlà ©s Frozen Products, we will change the peoples behavior so the demand for our frozen products will increase even more. In Between On this case, the things will diverge a little from the best case, but we are sure that they will not get very bad. This is not a decision which brings us high profits, but it will help us to avoid failure. Worst Case Scenario If we take this scenario, we will face loses for sure. This is obvious that by having a high production cost, the price will increase, which would keep us away from clients. Step 7. Select indicators and signposts for each scenario. Best Case Scenario Demand for our products Number of clients is high Profit is high In Between The demand for frozen pizzas only (not necessarily other frozen products) Worst Case Scenario High production costs Small number of clients Many competitors Summary During the completion of the project we have done a lot of research to find proper information for each sector of the project assigned to us. We tried to work together on each sector in order to make the project more cohesive. We found very interesting information about Nestlà © and how a big company should operate. We used the terminology and concepts learned through the quarter in the Global Forces and Trends course. During the completion of the project we found out that Nestlà © is a very serious company, each department of Nestlà © has its own responsibilities and it is very well organized. It is important for Nestlà © to observe forces and trends that are affecting the food industry nowadays. It is essential for the company to maintain its market shares and its position in the global market through following the current trends such as: low and no fat products, use of green technology, farm friendly (use of organic and natural sources), healthy and tasty drinks, frozen produc ts and so on. We could expand our knowledge if continue to do more research and explore the company even in more details. Bibliography Global 500. CNN Money. CNN, 01 Jan. 2009. Web. 8 Feb. 2010. . MARKETING PROCESS OF NESTLE CORPORATION. Http://www.scribd.com. Nestle Corporation, 29 May 2009. Web. 8 Feb. 2010. . Nestlà ©. Nestlà © Corporation, n.d. Web. 8 Feb. 2010. . Nestlà © South Africa. Nestlà © Corporation, n.d. Web. 8 Feb. 2010. . Scenarios from Homework Arianit Bllaca: Trend: Low and no-fat products Step1: Trend The food industry is a very competitive market and companies are trying to adapt to changes of customer tastes, attitudes, beliefs in order to grab as much market shares as they can. Nestle is one of the most important brand on food industry that deals mainly with producing products such as chocolate, ice creams, beverage and so forth. Although, it is a leading company on this industry it has a very strong competitors. Nowadays many people are concentrating on buying products that have very low or no fat at all. Until now Nestle products had on average amount also included fat. The key issue is whether we as a company should shift our production on products with low and no fat? Or, perhaps give no importance to this trend and focus on other potential trends with higher importance? Step2: Key Factors that influence the decision In order to have clearer picture of the problem and construct a strategy on this issue, we need to have more information on the impact and importance of this trend on our company. We should do primary market research in order to create alternatives for solving the problem. If the results show that there is enough evidence that the trend will impact the market in wide range then we should go on with the decision. o If the companys decision to increase the production of the products that have low or no fat increases market shares, this would be considered as a success. It is also important that the shift of production in this direction will not impact on the cost of producing these types of products; the cost is lower or approximately the same as previous. o Failure is, if the decision for making more products with low or no fat essentially depreciates our customers base. The customers do not respond positively and do not appreciate the change. Conditions/Events determining the success/failure: o Success:  § The decision increases profit.  § The changes made by the company lead to more market shares.  § The actual customers like our new products.  § We are perceived as shapers of the market.  § We wider our customers base. o Failure:  § If our market shares drop significantly.  § The products do not taste as delicious as previous ones.  § The actual customers perceive it as an unnecessary move.  § We cannot attract new customers.

Education Should No Longer Be Imparting of Knowledge Essay

â€Å"We must turn to the child as the key to the fate of our future life† (http://www. montessorisynergies. com/synergies/transformation/wisdom-of-montessori) [Accessed 5th May, 2013] The above quotation shall be explored & revealed in the further contents of this essay. To begin with, let us first start with a brief current scenario of education in our society. Current scenario of education â€Å"The school must mean something else than a place of instruction, where the one teaches the many, with pain on both sides, an effort carrying with it little success†. The schools today exist to transmit knowledge though teachers and the role of the students is to absorb this knowledge and get awarded as per their marks. The education today that we have in our society is primarily interested in defining the curriculum and establishing high standards. The focus on the needs of the individual learner is hardly seen. The issues such as how the children actually want to learn, how they need to be taught, what are they actually interested in learning about are considered irrelevant. Need of our society The need of our world today is a society that has peace, patience, tolerance, happiness, health, nonviolence, betterment of the mankind, safety, non-corruption, no poverty, and no racial discrimination. It needs a man who is active, attentive, confident, curious, expressive, helpful, honest, innovative, judgmental, observant, organized orientated, patient & socially active. Who is a human being? A human being is a unified personality who comes into being from a child through the years of infancy, toddlerhood, preschool & adolescence. Ultimately, child is the one who produces the man. The child before birth nside the mother’s womb grows only physically. After a child is born he starts developing mentally & completes his psychic growth outside the womb. When the birth of the child takes place; he has some hidden qualities in him which cannot be seen. As he continues to grow, he slowly starts revealing himself & starts showing these potentials/abilities. In order to have a society with attributes as mentioned earlier & which in turn needs a man with the required qualities, it is very important to focus ourselves on the development of the child to help him release his potentials since he is the maker of the man. Hence, there is an urgent need to focus on a new system of education based on the idea of freedom for the child within a carefully planned & structured environment. It is important to recognize the crucial importance of a child’s first years of development. It is during this time that a child’s power of absorption is the highest & permanent attitudes of learning are formed & which establish the person he will be in future. Dr. Maria Montessori, the great pioneering influential realized this need and developed the Montessori Education. As proposed by Dr Maria Montessori, it shall be now briefly discussed all the phases to be looked into to create this new system of education & how the focus on the right aids during each of these phases, help the child’s future development. The Absorbent Mind The child has a creative intelligence that exists in his unconscious mental stage. During the unconscious stage (0 to 3 years), he absorbs whatever is available in his environment. He learns to speak, to walk and gain control of his hands. Hence it is very much necessary to provide a carefully planned environment to the child since he will see and learn whatever is there in his environment. For e. g if we have an aggressive environment around him at home i. e. there is no calmness & peace, the child tends to develop as an aggressive personality since he absorbs that trait from his environment. After 3 years, the child enters into the period of conscious absorption. He starts applying now the functions that were created in the unconscious stage and has developed a will & memory. This helps him in developing his reasoning & concentration skills. He uses his hands & starts working and by means of work his ability develops to choose actions independently. He wants to do everything by himself. He starts developing an urge to become social & starts involving with peers as well which make him a good social being in the long run. Sensitive periods The child passes through a special time in which he is interested in one unique characteristic of his environment known as sensitive periods. He can easily develop this interest into ability if he is given the right environment & freedom. These periods are critical to a child’s self-development & interrupting a child while he is in the middle of a sensitive period can result in a powerful emotional response. He passes through the sensitive periods of order, movement, language, senses, small objects & social aspects. As we see further below, we realize that the right environment & freedom given to the child during each of these periods provide a strong base to lay the foundation of a well-developed human being. The child seeks order so he can adapt himself to his environment. For e. g. If a child who comes home from school, has a habit of seeing all the things at place & has his belongings are accessible to him & and one day the settings at home are changed completely, nothing is at the same place as earlier, the child starts showing a dislike. This disorder can be an obstacle to his development. The order helps him to orientate himself. He becomes organized & systematic which is a crucial requisite for his development. Another sensitive period that the child goes through is the sensitivity to five senses. The child is developing his senses & his attention is therefore directed towards the observation of the objects in his environment. In order to help him this development, Sensorial subject was introduced in the Montessori education to enable him to explore different attributes of the environment. By using all his basic five senses, the child is able to explore the qualities of the objects in his environment, with separate materials. For e. g. a child using his tactile(touch) & visual sense is able to explore the different dimensions of an object i. e. height, diameter etc. The usage of these materials develops in child the qualities of attention, experiment, observation, exploration, judgement & comparison. The sensitive period of movement is also very important for the child development. The child has started learning to crawl, walk, jump, climb, swing around & carry things and wants to perfect his movement. Hence it is important to provide the right environment & give freedom to develop his fine & gross motor skills for his life. He should be not stopped or provided help when he is able to do the activity himself. Foe e. g. if he is able to walk himself up till a point, we should not stop & pick him up just because we are not able to reach quickly to our destination. This makes the child frustrated & breaks his concentration. He does not gain the self-control & self-independence. The other sensitive period is to small objects. The child keeps observing all the small details around him. He focuses on the army of ants in the playground, the leaves, the flowers, everything around him which makes him to focus. He also wants to know the reason for all these activities which make him curious & intuitive. It is very important to answer his questions since discouraging his curiosity makes him less observant & lazy which will be followed till he becomes an adult. Sensitivity to language is another very important aspect. During this time the child is sensitive to the words around him & absorbs them. He takes in sounds, words to acquire language which is a pre requisite for the child to form into a man. The Montessori environment provides a rich vocabulary & right pronunciation to the child which helps him in refining his language. This makes him a good speaker, writer, reader & confident which develops his self-esteem. The Environment â€Å"Especially at the beginning of life must we, therefore, make the environment as interesting & attractive as we can† (The Absorbent Mind, Chapter 9, Page 103) Environment refers to the surroundings in which the child is growing. The environment needs to be very rich & it should provide all the things required for the child to develop since he has an absorbent mind & the sensitive periods. The Montessori environment includes the children, the teacher & the materials and offers the important elements for the optimal development of the child. Here is a brief discussion on these –  ·Beauty, order, reality & simplicity –The environment follows the concept of reality. The materials are real since the child has to ultimately face them in the real world later. Children are given freedom to work & speak with other children. This helps them to socialize. They are taught to respect the other children (should not disturb the other children), respect the material (should not destroy the material) and respect the the environment (should not hurt others and treat children/teachers with grace & courtesy).  ·The mixed age group children in a Montessori school encourage the social development & moral values of the children. The little ones learn from the older ones & the older ones learn by teaching the younger. I would like to state an example here from the observation I did for the child development. A younger child aged 2 1/2 years fell down from the swing in the play area. An older boy almost 4 years old quickly came to pick him up & consoled him not to cry. The mixed age group also removes competition. The Teacher The teacher is a growing person, always ready to learn new things & increase her self-knowledge. She should be mentally active & physically passive which means that she should have the capacity to observe that the child is in which state of development. The objects, not the teaching given by the mistress, form the principal agent, and it is the child who uses them, who is the active being, not the teacher† (The Discovery of the Child, Chapter 11, Page 179) Maria Montessori believed that the teacher’s duty is to let the child choose an activity himself by using the materials according to his own needs and interest. In this way, the materials become his object of development. She should not force the child to do a particular activity rather just act as a source of guidance & provide him the freedom to perform. Further to the above, a teacher must possess the following attributes in her – Respect for the child, should be able to channelize the potentials of the child in the right direction, clear all the obstacles in his development, social qualities such as friendly, understanding and tolerant. An addition, are the Laws of Development that are used by the child for revealing himself. These are described briefly as below – Law of work – Children start gaining all the qualities of patience, discipline & attention through the work with the materials. It is the magic of the work through the materials that enables them to use their energies in constructive development. Children keep on repeating the task till they achieve perfection. For e. g we can observe at home that if we give a small child a task of dusting a table, he will keep on doing it till he masters himself in cleaning the smallest particle of dust. Hence it is the work through the repetition & practice that he gains perfection. Law of independence – To be independent, a child should be allowed to work himself if he is able to, without the immediate help of others. The more he works himself, the more independent & self-confident he becomes. The independence can be given in the ways of – giving the opportunity to work with the materials (activities such as tie laces, button/unbutton, zip/unzip ), should be allowed to do things on his own for his personal care & hygiene like dressing, bathing, brushing hair & teeth and should be allowed to take decisions for himself for instance, for a club activity, we should let the child choose an activity as per his own interest rather than force him to choose something just for our own content. This will suppress the interest & affect the decision making ability of the child in the long run. Development of intelligence – Intelligence means application of knowledge. It is an ability to differentiate & make judgment. The sensorial materials are such that they help the child to focus on one quality. For e. g. the cubes in the pink tower are all of the same colors & concentrate only on the size. The focus of the child’s mind on one attribute leads him to make a comparison of the objects, thus helping him in developing his comparison & judgmental skills. Development of imagination & creativity –Imagination & creativity are inborn powers in the child that develop as he interacts with the environment. Imagination is based on something that we have experienced in the past. The cultural activities in a Montessori environment such as construction, technology, science, math, language, art & craft, music & imaginative play help to foster imaginative skills thus helping him in his future development. Development of emotional & spiritual life – A child needs a warm & loving environment to meet his emotional & spiritual needs. Through the daily life practical exercises in the Montessori environment, they are taught to be courteous & considerate. They learn how to share since there is only one single material for each activity & also develop patience since they need to wait for their turn once a child already working with the material finishes his activity. It was also observed that while working with the materials they undergo a stage where their physical & mental developments are both harmonized known as normalization. The prepared Montessori environment facilitates the process of normalization by offering materials. The normalised children have love of order, love of work, concentration, attachment to reality & nature, love of silence, obedience and self-discipline Dr. Maria Montessori was also able to identify the important tendencies (behavioral patterns) that compel the human beings to construct & refine themselves. These patterns are the ones that children isplay naturally and should be considered when preparing the environment – Exploration, order, communication, work, concentration, repetition, perfection, self-control, creativity & independence Children raised in environments prepared according to the basic human tendencies as above, tend to be secure, healthy, and happy children. The Parent â€Å"Parents have a very important mission. They are the only ones who can save their children by uniting & working together for the improvement of society† (The Secret of Childhood, Chapter 30, Page 215) Parenting is the most pleasurable & the most challenging job. Parents must protect their child & have a deep concern for him. They should take care of the below errors –  ·Showering with material goods – Should not equip their child with mobiles, videogames etc. as a substitute for the time & attention desired by him.  ·Unnecessary dependence on caretakers – Should not rely on caretakers since they themselves are too busy to devote time to their child.  ·Unrealistic praise – Should not offer unrealistic praise to their children in the form of compliments. When children fail to receive such compliments from the rest of the world, they become confused & lose their self-esteem. Paying more attention to negative behavior – Parents should not overlook their children’s good behavior & punish them for their bad behavior. Things such as not doing homework, poor marks, mess at home direct more attention of the parents. Thus children get more attention for being bad & hence try to keep on doing bad activities to get attention. This work will be an interest to parents, teachers & policy makers that attention to young children’s physical, emotional, social, moral development is very much important. A child is a mystery. He has the highest potentialities but we cannot make out that who he will be in future unless we help him in releasing these. He has his own natural powers to develop. His unknown energy within him can be utilized for the betterment of the mankind. Giving him the freedom and support to question, the child will become confident & enthusiastic. A method of schooling that will focus on personal development will produce more mature, creative and socially adept children. The verbal teaching as in today’s schools being substituted by Sensorial materials, which contain a control of error will permit the child o teach himself by his own effort. The actively & orderly prepared environment, sensorial materials and special ways of viewing & teaching the child in the Montessori education will help him to function independently. Children of different ages sharing the same classes will cooperate and help each other and learn how to live in a community and how to re-solve conflicts peacefully. Children will learn non-violence and conflict resolution. They will learn need to respect themselves, respect parents and respect other human beings . They will get a sense of their own ability to learn new things, master new skills & solve problems. This new way of education will provide a caring environment to the child’s learning & growing, focusing on his energy & understanding him, thereby enhancing his overall development. It will respect & honor the children. Through this nourishment of the new of education, he will become an adult with a commitment & strength to transform the society. This will help in providing peace & prosperity to the nation. This is a task of developing the inner potentials of a child in which everyone regardless of caste, creed & race must participate & share since it means bringing out a crucial element – the child, for the normal progress of mankind.

Game Theory and Report Teachers Association

Ridgecrest School Dispute Initial Report Teachers’ Association 11/15/12 In order to maximize combined interests and reach the Pareto Efficient Frontier, our strategy is to build trust by sharing information about our interests and priorities. In addition, sharing information can help create a positive relationship with the Board of Education and can increase the chances that they will reciprocate that behavior by giving away information about their interests and priorities.Given that many people are reluctant to share information with the other side, we also plan on asking the Board of Education many questions so that we can learn from what is not said as well as from what is said. Another strategy we will use to create value is to make multiple offers simultaneously because it helps to collect valuable information and it makes us appear more flexible. This is a particularly important strategy given that we can compromise on various issues if the other side is willing to offer us some concessions on other matters in return.For instance, we would be willing to accept a formula in which any pay received for performing civic duty would be deducted from regular pay if the board is willing to meet our demands for salary acceptably (See planning document for what is acceptable). The cost-cutting strategy is useful in that it allows for one party to get what it wants while the other has the costs associated with its concession reduced or eliminated. This is a strategy we will use by proposing to the other side a budget that we have come up with that minimizes our concessions while still allowing them to get what they want (See attached Budget Proposal).We have prepared this budget so that when the other side claims that there is no other way expenditures can be cut, we can show them an alternative solution. In addition, we also want to trade off differences in interests and priorities in order to create value. We plan on doing this by trading issues that are mo st important to us such as salary and workload for issues that are most important to the other side. We realize that this might be a problem if the interests that are most important to us are also most important to the other side.But, there might be issues that are significantly more important in terms of other issues to one side than they are to the other side. Finally, we plan on searching for post-settlement settlements in order to look for an agreement that is better for both sides. Once we have created the most possible value that can be created, we will use strategies to claim value. First, we will open aggressively given that initial positions act as anchors and affect the perception of what outcomes are possible. We will do this by asking for more than our target (See planning document for target).For example, we will ask for a $7,000 increase in salaries for lower levels and reduce the pupil/teacher ratio to 13:1. We realize that the other side will not agree to this, but i t will still be helpful as an anchor. Another strategy we will use to claim value is to give credible reasons for our interests whenever possible (See Issues Analysis for several reasons). For instance, the reason we want an increase in salaries is because we have not had any salary increases in years and our workday is longer than the NJ average (See attached for NJ average). If we do not have a credible reason for an interest, then we will use a pseudo reason.In addition, we will know what interests we are willing and not willing to give concessions on (See planning document for concessions). This is important given that there are so many issues in this negotiation that we can compromise on if the other side is willing to give us something else in return. Finally, we are prepared to make smaller concessions to indicate that we are reaching our bottom line without revealing our bottom line. This is always an important strategy because we want a deal that is close to our target, but are willing to accept any deal that is at or above our bottom line.

Analysis Of Beowulf By William Shakespeare - 1517 Words

Abigail Adams once spoke to the woman of America, warning them not to â€Å"put such unlimited power into the hands of the Husbands,† and to keep in mind that, left unchecked, ‘all Men would be tyrants.† No more true is this claim than within the pages of Beowulf. Looked upon with an untrained eye, the egocentric and rapacious society in which Beowulf lives appears nearly unswayed by the delicate touch of a woman. But, upon review it is revealed through the poet’s diction the integral role of women in the Dane’s cultures. Women have the apparently non essential duty of carrying around the mead cup, but, it is revealed that this task establishes a hierarchy within the Mead hall. As well as this, woman also play a significant role in the politics†¦show more content†¦While this seemingly disrespectful tardiness in delivering Beowulf his drink seems to suggest a perception that he is weak, in reality, it shows the contrast of this society to tha t of modern society. This act of hierarchical snubbing proves to not be an assault on Beowulf’s strength, but instead a display of the importance of loyalty in the Dane’s society. Even a hero, who has come to relieve your people of turmoil, must be served after your warriors, form, as a newcomer, Beowulf has done nothing yet for the Dane’s and therefor has earned no place within their hierarchy. This changes with Beowulf’s defeat of Grendel. Having displayed his loyalty to the King by risking his life in an attempt to kill Grendel, Beowulf earns the trust of King Hrothgar which is immediately followed by the trust of the Dane’s. With his loyalty proven, Beowulf skyrockets up the hierarchy of the mead hall. In an act of thankful declaration, â€Å"the cup was carried to† Beowulf, by the queen, directly after being given to the King. The serving of â€Å"the cup† to Beowulf second emphasizes the respect he has earned through his actions , asShow MoreRelatedAnalysis Of Beowulf By William Shakespeare1466 Words   |  6 Pages INTRODUCTION The story of Beowulf is around a chivalrous figure who weathered different trials, who ascents to thrashing a beast by the name of Grendel. Beowulf additionally battles and annihilations Grendel s mother and a blaze breathing monster. It is a story of fearlessness, force and what it intends to be a decent King as sigemund was and what it intends to be an awful King, for example, Heremond. The introduced stories in Beowulf fills a few needs, one is a lesson in courage, aRead MoreAnalysis Of Beowulf By William Shakespeare1653 Words   |  7 PagesWhen reading Beowulf, there are many different passages with many different contexts. The passage I chose to analyze is from is in the lines 1384-1391 which reads â€Å"we sir, do not grieve. 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